--- title: "Ad Film & TV Commercial Production | Orbit Beat Studios" description: "Ad films and TV commercials from Orbit Beat Studios: concept, casting, shoot, post-production and versions for TV, YouTube, OTT and social media." url: https://orbitbeatstudios.in/services/film-production/ad-films-tv-commercials --- - [Home](https://orbitbeatstudios.in/) - [Film Production](https://orbitbeatstudios.in/services/film-production) - Ad Films & TV Commercials Film Production # Ad Films & TV Commercials That Drive Audience Action Orbit Beat Studios produces broadcast-grade ad films and TV commercials, blending bold creative concepts with data-backed strategy to turn viewers into loyal customers. [Get Free Consultation](#enquire)[+91 9180567546](tel:+919180567546) Quick answer ## How is an ad film produced? An ad film moves from creative concept and script to storyboard, casting, locations, the shoot and post-production. Orbit Beat Studios manages every stage and delivers cut-downs for TV, YouTube, OTT and social placements. Key takeaways - Concepts, scripts and storyboards before the shoot. - Casting, locations and full production crew. - Cut-downs for TV, YouTube, OTT and social. What it is ## What is Ad Films & TV Commercials? A thirty-second television commercial can define a brand for a generation. In an era of fragmented attention, the ad films that win are those that provoke an emotional response within the first three seconds and sustain it through a clear call-to-action. Orbit Beat Studios has produced TV commercials and digital ad films for consumer goods, fintech platforms, automobile brands and FMCG companies since 2010, bringing Bollywood-grade production quality to every brief. Our ad film production process is built around the insight phase. Before cameras roll, our strategists analyse your target demographic, study competitor spots and define the single-minded proposition that will cut through the noise. Whether the concept demands a humorous slice-of-life narrative, a glossy product reveal or a celebrity-led testimonial, our directors translate the strategy into frames that resonate on Star, Zee, Sony and every OTT pre-roll slot. From casting and wardrobe to sound mixing and broadcast delivery, Orbit Beat Studios manages the entire production chain in-house. We maintain relationships with casting agencies, location scouts and post-production facilities across India. The result is a seamless workflow that keeps budgets predictable and timelines tight, even for multi-market campaigns requiring regional language adaptations. What's included ## Our Ad Films & TV Commercials services include ### Creative Concept Development Our creative directors brainstorm multiple concepts rooted in consumer insight, present animatic storyboards and refine the winning idea until it aligns with your campaign objectives. ### Talent Casting & Wardrobe We audition professional actors, models and voice-over artists through our casting network, managing wardrobe styling, hair and makeup to match the creative treatment. ### High-End Production Shoot Our crews shoot with ARRI Alexa and RED cameras, Cooke anamorphic lenses, professional grip trucks and studio-grade lighting setups for broadcast-compliant imagery. ### Colour Grading & VFX Senior colourists grade every shot in DaVinci Resolve to establish the film's visual mood, while VFX artists handle compositing, product enhancements and CGI elements. ### Sound Design & Music Licensing Our audio team records voice-overs in acoustically treated studios, layers Foley effects and sources licensed tracks or composes original scores to amplify emotional impact. ### Broadcast & Digital Deliverables We export in BCAP-compliant broadcast formats, plus 16:9, 9:16 and 1:1 digital cuts with embedded metadata optimised for YouTube, Meta and programmatic ad platforms. Our process ## How our Ad Films & TV Commercials process works - 1 ### Brief & Strategy We analyse your brand positioning, target audience data and campaign goals to define a single-minded proposition that anchors the entire creative execution. - 2 ### Creative Pitch Our team presents two to three concept routes with mood boards, reference reels and animatics, allowing you to choose the direction that best serves your market. - 3 ### Pre-Production We finalise casting, lock locations, secure permits across or other cities, build set pieces and create a granular production schedule for shoot days. - 4 ### Shoot & Direction Our directors helm the shoot with multi-camera setups, professional lighting grids and real-time video village monitoring to ensure every take meets the creative vision. - 5 ### Post & Delivery Editors cut the film, colourists grade the footage, sound engineers mix the audio and we deliver broadcast masters alongside digital adaptations within the agreed timeframe. Benefits ## Benefits of Ad Films & TV Commercials with Orbit Beat Studios ### Massive Brand Recall A well-crafted TV commercial reaches millions of households during prime-time slots, embedding your brand in the cultural conversation far more effectively than static ads. ### Multi-Platform Versatility Every ad film is re-edited into 6-second bumpers, 15-second pre-rolls and vertical social cuts, maximising your return from a single production investment. ### Measurable Campaign ROI Digital ad film variants are A/B tested across YouTube and Meta, letting you track view-through rates, click-throughs and conversions with granular precision. ### Premium Production Value Cinema-grade cameras, professional talent and studio-quality sound give your brand the premium look that builds consumer trust and justifies premium pricing. Tools & technology ## Tools and technologies we use - ARRI Alexa Mini LF - RED V-Raptor - Cooke Anamorphic Lenses - DaVinci Resolve - Adobe Premiere Pro - After Effects - Pro Tools - DJI Ronin 4D - Aputure LS 1200d Pro - Sennheiser MKH 8060 Industries ## Industries we serve [E-commerce & Retail](https://orbitbeatstudios.in/industries/ecommerce-retail)[Food & Beverage](https://orbitbeatstudios.in/industries/food-beverage)[Automotive](https://orbitbeatstudios.in/industries/automotive) Client stories ## What our clients say “The brand film they produced for us is the best marketing asset we own. Stunning visuals, a sharp script and it keeps generating enquiries a year later.” R Rahul Khanna Head of Sales Pricing Starting from ₹2,50,000 For a 30-second single-location ad film including concept, production and post with one revision round [Get a custom quote](#enquire) FAQ ## Ad Films & TV Commercials FAQs What is the typical budget for a TV commercial in India? Our ad film projects start at ₹2,50,000 for a straightforward single-location spot. Multi-location shoots, celebrity talent fees, CGI-heavy treatments and regional adaptations increase the budget. We present a transparent line-item estimate after the creative pitch so you can approve costs before production begins. How long does ad film production take from concept to air? Plan for six to eight weeks end-to-end. The first two weeks cover strategy and creative development, followed by one to two weeks of pre-production, one to three shoot days and approximately three weeks of post-production including revisions. Expedited four-week timelines are possible for urgent campaign launches. Can you produce ads in multiple Indian languages? Yes. We routinely produce ad films in Hindi, Kannada, Tamil, Telugu, Malayalam and English from our studio. Our casting network spans major Indian cities, and our editors ensure lip-sync and cultural nuance are maintained across every language version. Do you handle broadcast compliance and channel submission? We deliver ad films in formats compliant with BCAP and ASCI guidelines. Our team provides the technical specifications required by Star, Sony, Zee and regional networks, and can coordinate directly with your media-buying agency for seamless channel submission. Will I also get digital cuts for YouTube and social media? Every ad film package includes re-edited versions for digital platforms—16:9 for YouTube pre-rolls, 9:16 for Instagram Reels and Stories, and 1:1 for Facebook feed ads. We also supply YouTube SEO metadata including titles, tags and descriptions to maximise organic reach. Explore more ## Related services [Film Production Corporate Films Learn more](https://orbitbeatstudios.in/services/film-production/corporate-films)[Film Production Social Media Reels & Shorts Learn more](https://orbitbeatstudios.in/services/film-production/social-media-reels-shorts)[Digital Marketing Performance Marketing / PPC Learn more](https://orbitbeatstudios.in/services/digital-marketing/ppc-google-ads) More film production services - [Corporate Films](https://orbitbeatstudios.in/services/film-production/corporate-films) - [Brand Videos](https://orbitbeatstudios.in/services/film-production/brand-videos) - [Product Videos](https://orbitbeatstudios.in/services/film-production/product-videos) - [Explainer & Animation Videos](https://orbitbeatstudios.in/services/film-production/explainer-animation-videos) - [Social Media Reels & Shorts](https://orbitbeatstudios.in/services/film-production/social-media-reels-shorts) - [Documentary Production](https://orbitbeatstudios.in/services/film-production/documentary-production) - [Post-Production & Editing](https://orbitbeatstudios.in/services/film-production/post-production-editing) ## Let's talk about your ad films & tv commercials goals Get a free consultation and a clear plan from our film production team. We reply within one business day. [Get Free Consultation](#enquire)[WhatsApp Us](https://wa.me/919180567546?text=Hi%20Orbit%20Beat%20Studios%2C%20I'd%20like%20to%20discuss%20a%20project)